Zivity Takes It Off For TechCrunch – And Wins!

$10,000 Howard Rice Award Goes To Zivity

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SAN FRANCISCO – September 18, 2007

CORE NEWS FACTS

• • Zivity wins $10,000 Howard Rice Award at TechCrunch40.
• • TechCrunch40 included 40 of the world’s most promising startups presenting to an audience of over nearly 1,000 attendees.
• • Over 700 companies from all over the world applied to be part of the TechCrunch40 conference.
• • One $50,000 prize and one $10,000 prize were awarded.
• • Howard Rice Award is sponsored by Howard Rice Nemerovski Canady Falk & Rabkin, a San Francisco-based firm with a leading national and international practice.
• • Zivity provided a sneak peak inside their private beta on stage and captured screen shot is included.

APPROVED QUOTES
Cyan Banister, Zivity Co-Founder and Chief Strategy Officer “We are provocative by design and we were thrilled that the TechCrunch40 audience got us immediately. We are building a platform with a solid business model and we’ve figured out how to automate licensing and royalties. $10,000 isn’t quite $50,000, but we are still thrilled!”

Zivity Background
Zivity is a reality entertainment company that puts the earning potential back in the hands of producers with our unique voting system. There are millions of people who are creating real content that attract massive online audiences, but apparently someone else is making money. Zivity is changing this by paying over 40% of our revenue to our models and photographers.

LINKS TO RELEVANT COVERAGE TO-DATE

TechCrunch40
http://www.techcrunch40.com

TechCrunch on Zivty
http://www.techcrunch.com/2007/08/19/zivity-silicon-valley-elite-dabble-in-adult-content/

Wired on Zivity
http://blog.wired.com/business/2007/08/it-wasnt-that-l.html

American Venture on Zivity
http://americanventuremagazine.com/articles/802

About Zivity
Zivity, Inc., founded in 2007, is a privately held company in downtown San Francisco. Zivity is an innovative social media platform for models, photographers, and fans of female pin-up photography. It is an adults-only community that shares revenue with its models and photographers for contributing content, and offers engaging interaction with models for its members. More at zivity.com.